Elon Musk’s X just sued a nonprofit advertising group out of existence
юрист недвижимость
A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
“GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the group said in a statement Friday. “GARM therefore is making the difficult decision to discontinue its activities.”
The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
“No small group should be able to monopolize what gets monetized. This is an important acknowledgement and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming,” Yaccarino posted on X Thursday.
However, the lawsuit could drive away even more advertisers from X, Nandini Jammi and Claire Atkin, founders of watchdog group Check My Ads Institute wrote in an op-ed Thursday. “Everyone can see that advertising on X is a treacherous business relationship for advertisers,” they said.
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Kreycik had almost everything on his side when he went running on that hot day: he was extremely fit, relatively young and was an experienced runner.
While some people are more vulnerable to heat than others, including the very old and young, no one is immune — not even the world’s top athletes. Many are expressing anxiety as temperatures are forecast to soar past 95 degrees this week in Paris, as the Olympic Games get underway.
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Scientists are still trying to unravel the many ways heat attacks the body. One way they do this is with environmental chambers: rooms where they can test human response to a huge range of temperature and humidity.
CNN visited one such chamber at the University of South Wales in the UK to experience how heat kills, but in a safe and controlled environment.
“We’ll warm you up and things will slowly start to unravel,” warned Damian Bailey, a physiology and biochemistry professor at the university. Bailey uses a plethora of instruments to track vital signs — heart rate, brain blood flow and skin temperature — while subjects are at rest or doing light exercise on a bike.
The room starts at a comfortable 73 degrees Fahrenheit but ramps up to 104. Then scientists hit their subjects with extreme humidity, shooting from a dry 20% to an oppressive 85%.
“That’s the killer,” Bailey said, “it’s the humidity you cannot acclimatize to.”
And that’s when things get tough.
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Elon Musk’s X just sued a nonprofit advertising group out of existence
юрист недвижимость
A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
“GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the group said in a statement Friday. “GARM therefore is making the difficult decision to discontinue its activities.”
The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
“No small group should be able to monopolize what gets monetized. This is an important acknowledgement and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming,” Yaccarino posted on X Thursday.
However, the lawsuit could drive away even more advertisers from X, Nandini Jammi and Claire Atkin, founders of watchdog group Check My Ads Institute wrote in an op-ed Thursday. “Everyone can see that advertising on X is a treacherous business relationship for advertisers,” they said.
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